“The Honda Myth: The Genius and His Wake” - Go Read It!
A few weekends back I was kicking tires and telling lies inside the paddock during the AMA races at Fontana when the topic of Honda Motor Corp’s rapid historical ascent to the top spot in worldwide manufacturing came up in conversation. Even though I’ve clearly been hooked by the uniquely articulated passion of the Italian motorcycle industry, I’m not naive enough to ignore the tremendous historical contributions and implications that the Japanese motorcycle industry, and the Honda Motor Corp. in specific, has offered to motorcycling in general. In relatively short order, a mere twenty to thirty years post World War II, Honda went from a bit player in Japan to a dominant force worldwide. That’s an amazing amount of growth and a tremendous story to say the least.
My fascination with the brand’s history undoubtedly hit a high point during the Twist The Throttle shoot, when we visited one of the Honda factories in Japan and spent time with some of their folks inside their Tokyo headquarters. The way their “associates” (what Honda call its employees) spoke about the brand seemed remarkably different then the rest of the companies we visited. They were equally as passionate, but in a much more concrete way - almost as if the presence of Soichiro Honda still existed.
The tangible nature of the old man’s impact is one of the key differences that separates Honda from the other brands, partially I suspect because unlike the founders of Suzuki or Kawasaki for example, both of which started in the late eighteen-hundreds and in completely different business, Soichiro is still part of the company’s relatively ‘modern’ history. In the grand scheme of things, he really hasn’t been gone all that long. Therefore the fact that his drive and ambition still strongly echo probably should be all that surprising to the general motorcycle fan.
As I recounted my respect for what I’d seen and for what Soichiro accomplished, one of the folks I highly respect in the moto-landscape suggested that if I really was curious about how Honda got its start, then I ought to pick up a copy of “The Honda Myth: The Genius and His Wake” by Masaaki Sato (a former writer for the Nikkei paper in Japan, which is effectively their equivalent of the Wall Street Journal)… More After the jump… (more…)
