Claudio Domenicali, the head of Ducati Corse and the man responsible for all new production bikes, has written a lengthy response to Ducatisa around the world on the Desmo Blog about the new bikes introduced at the Milan Motorcycle Show. It’s a truly worthwhile read imho…
As managers, our duty is to protect and defend both customers and the company’s staff and suppliers, and that is best done by making decisions that maximise the probability that a product is successful in the marketplace. One way of doing this is to offer, within the product range, differentiated characteristics so that each individual customer can, where possible, find a Ducati product that responds perfectly to his or her needs and wants. In my opinion, the 848 must allow Ducati to demonstrate its outstanding brand qualities to motorcyclists who, until now, have sought out other producers. With these customers, making sure that the products on offer are nothing less than excellent and eliminating certain causes for criticism ( for example: noise and high maintenance costs) is more important than ever. So cheer up… variety is the spice of life.
That’s just one of the bits I found of interest, but there’s plenty more to digest… You can read the full post here.
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