File this one under way-way back in the day but interesting nonetheless: In November of 2005 Oracle published a case study that profiled how their E-Business Suite helped make Ducati leaner and more profitable after The Texas Pacific Group purchased the company.
The principle of “Lean” has always dominated thinking at Ducati. While other motorcycle brands were busy adding power and weight to their machines, the legendary Italian manufacturer has always believed in keeping weight to a minimum. That has helped deliver Ducati’s trademark stability while the bike is leaning hard over into a fast, sweeping bend.
Now the company has embraced Lean principles throughout its manufacturing process as part of a major turnaround in its operations. And the results are as impressive as Ducati’s track record of racing successes: Production costs are down by as much as 25 percent, throughput time has been shortened by 50 percent, and motorcycle build quality before delivery increased by 70 percent.
Personally I’m always fascinated by the business of business - even when it’s ancient history for both companies - so if that sort of thing lights your candle, then perhaps you’ll find the piece an interesting read even if it’s not really journalism but rather PR. You can check out the full article here (you’ll need to scroll down the webpage, as the full article is at the bottom).
Popularity: 3% [?]
RSS Feed
0 Responses to “Oracle's Ducati Case Study”