Spending time at BMW was both exciting and somewhat underwhelming to be perfectly honest. Since the primary and famed ‘bowl’ shaped museum is closed for renovation until early 2007, we ended up shooting our interviews in the BMW automotive mobile tradition building - which is a rather small, cramped space when it’s not actually on the road.
What was outstanding however was spending time with Anders Warming, the designer who headed up the Z4 Project. He’s a remarkably engaging individual who takes the act of speaking with a car designer to an entirely new level. In some ways Anders was the most passionate designer we’ve encountered thus far, listening to his reasoning and rational behind the aesthetic choices for the Z4 was a fascinating experience to say the least.
The most interesting part of the discussion was when Anders delved into how he and his team came up with the front quarter panel turn signal design, which hides the actual turn signal behind the BMW logo. Somewhere during the design process Anders realized that even though every country requires a turn signal indicator on the front side of a car, none require you to see it when you’re directly parallel to another car. This lead Anders’ team to come up with the rather clever solution of hiding the turn signal indicator behind the logo, which strikes me a remarkably ingenious solution for a relatively basic part that usually ends up being an little more than an afterthought on most cars when they move from concept to production.
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