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Archive for September, 2006

Day 17: Lamborghini & The Desire to be Evil

Twenty kilometers away from Sant’Agata Bolognese the road started to pulse with the kind of energy that usually is reserved for a racetrack. It wasn’t loud and it wasn’t omnipresent, but it was there. Just a hint. A whiff really. Something that told you that what was waiting on the other end of this rolling […]

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Day 16: The Spirit Lives - A Visit to Pagani

Horacio Pagani is not Enzo Ferrari by any means… But he’s pretty damn close - at least in my book. Spending time with him and at his shop today was to see a passionate artist exude the kind of interest in cars and car culture that I had thought I was going to see at […]

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Day 15: The Feeling at Ferrari

For all of the romance that Northern Italy holds, Ferrari was not nearly as dreamy of a setting as I had hoped. For starters we arrived to gloomy skies and fairly constant rain. In retrospect I probably should have seen that as a precursor or an omen for the day that would eventually transpire.
It […]

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Day 14: The Story of The Arnaldo

As I mentioned in my previous post, we’re staying in a remarkably charming town named Rubiera, which lies just a tad bit outside of the city of Modena. Seated in the Province of Reggio Emilia in the Italian region Emilia-Romagna, Rubiera is a small player in the tourist trade. With a population that maxs out […]

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Day 13: Back to Northern Italy

The problem with field production work is that the hours keep you humming at an almost unreal and totally consuming pace - the kind of pace that allows for about an hour of emailing per day that needs to get split among the entire crew. It’s not particularly the most conducive environment for a road […]

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Day 12: Octoberfest

Sometimes in field production things fall into your lap in surprisingly easy ways - tonight this kind of unexpected adventure turned out to be Octoberfest 2006. With a travel day planned for today, it seemed like a good time to experience one of the most well known yearly European events without hurting the end product. […]

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Day 12: Chatting at BMW

Spending time at BMW was both exciting and somewhat underwhelming to be perfectly honest. Since the primary and famed ‘bowl’ shaped museum is closed for renovation until early 2007, we ended up shooting our interviews in the BMW automotive mobile tradition building - which is a rather small, cramped space when it’s not actually on […]

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Day 11: Riding Along with RUF

Thanks to a new car press launch in Portugal our day at Porsche ended up being cut a bit short because most of the factory staff was out of the country. At first glance this would seem like a shame, but as an old football coach once remarked to me sometimes you’ve got to make […]

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Day 11: The Porsche Design Philosophy

It doesn’t take long when you visit the Porsche factory in Stuttgart to recognize that this is a very, very different automotive manufacturer. For starters the place feels completely unlike any of the other factories we’ve experienced. The modern lines of the buildings go beyond merely the museum - the entire factory is one large […]

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Days 8-10: Mercedes Benz

Day 8: Inside The Mercedes Hidden Garages
Stuttgart is an absolutely charming city yet it’s also perhaps the most logo centric city I’ve ever visited. Everywhere you turn the three-pointed Mercedes Benz star looms. From the top of the massive downtown train station to the sides of little newspaper stands buried deep down narrow alleys, the […]

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