Twisting Asphalt - A SoCal Ducati Motorcycle Blog

I’m sure given how restructuring tends to go, everyone at Ducati who got axed or moved around already knew most of this information well before it was announced. But I thought I’d post it here, if only because I’m find it interesting that two particular individuals are left out - head designer Pierre Terblanche & American marketing whiz David Gross - both of whom if you read any number of Ducati related books tend to be credited with quite a lot when it comes to the ‘look’ of the machines and in David’s case, the ad campaigns. Granted the PR Release says that it’s a ‘technical area restructuring’, but let’s be honest folks the technical folks run the show in this case… Or at least the racing department does…

NEW APPOINTMENTS AND RESTRUCTURING IN DUCATI MOTOR HOLDING
Bologna, 28 January 2005 - Ducati Motor Holding, S.p.A. (NYSE: DMH, Borsa Italiana S.p.A: DMH), today defined a new organization structure in view of an internal reorganization of the company’s technical area.

Claudio Domenicali, in addition to his consolidated role of Ducati Corse Managing Director, is appointed to the position of Product Director. Domenicali will manage all the resources involved in strategic planning, development, marketing, design and product quality.

Gigi Mengoli is appointed Assistant Product Manager, a position that will see him involved in specific projects as well as giving precious support for Domenicali in his new job, advising him in the growth of the structure and the processes that will guide Ducati product development in the years to come. This is a significant role which will enable the company to maintain at Ducati’s disposal the vast experience and the passion of a historical figure like Mengoli, who will assist Domenicali in this exciting and difficult new challenge.
Mengoli will also take on the role of President of the Ducati Foundation, which will be formed with the aim of collecting, evaluating and spreading the history of Ducati: from the Museum to the technical archives; from restoration projects to theme exhibitions.

Filippo Preziosi, Ducati Corse Technical Director, takes on the new position of Ducati Corse Director General with the responsibility of managing all Ducati Corse operating activities, and will continue to report to Claudio Domenicali, Ducati Corse Managing Director.

These are major modifications that represent an important restructuring of the organization of Ducati and which will radically affect the company, employees, working processes and which change a series of consolidated working balances and methods.

“I am convinced that our new organization structure”, commented Federico Minoli, Chairman and Managing Director of Ducati Motor Holding, “will combine the wisdom and the unique nature of the technical solutions developed over the course of our history with the potential and the efficiency of a method today successfully applied within Ducati Corse and which I would like to become the future standard for the entire company.”

This restructuring is completed with the appointment of Cristiano Silei, who after two years spent as Director of Strategic Planning and Product Development, returns to the position of Commercial Director of Ducati Motor Holding, a role he successfully held from 1997 to 1998.

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