You have to hand it to those stylish Italians, they sure know how to unveil a new race bike for the upcoming MotoGP season. Today they introduced the new Desmosedici GP5 on top of the Grosté glacier admist the Dolomite mountain range in Northern Italy. Hopefully this year they’ll have a killer racing season to go along with the rather amazing looking Photo Op picts. Between this event, the renewed emphisis on the Il Motogiro d’Italia and the 999 vs Lockhead F104 stunt, somebody in the Ducati PR department in Bolognia sure seems to have figured out how to maximize the brands exposure in their more recent Ducati.com Press Releases. Of course getting these gorgeous picts into the mainstream press still seems to elude the Bolognia Boys. What a shame. These are the kind of photos that sell sexy appeal and should be in all the moto mags. Not all those 1-page spreads of sexy Italians pushing their bikes through the streets and looking like they’ve just run out of petrol.
You can read more about reaction to the PR Release from Lowell’s Ducati Los Angeles Blog (i.e. ProItalia) or over at Crash.net.
Popularity: 3% [?]
RSS Feed
The Ducati was fantastic last season and deserved all the honours.
An inspired choice in Casey Stoner, who bettered ALL his rivals.
A complete poke in the eye to Japan’s (Honda’s) dominance.
Well done Ducati, well done Italy.
David Isherwood, Cheltenham, England.