Apparently “Win on Sunday, Sell on Monday” held true in ‘07 — even if the wins were abroad…

DUCATI NORTH AMERICA REPORTS RECORD 2007  SALES

Cupertino, CA- (January 8 , 2008) Ducati North America is proud to announce that  2007 ended as the company’s best ever year, with retail sales passing the 10,000  mark for the first time.  The arrival of ground breaking new models and a decisive  victory in the 2007 Moto GP World Championship have brought an unprecedented  amount of success to the Italian brand.

Total North American sales grew by 22% in 2007; up from the previous record of  8,200 bikes in 2006. This impressive growth occurred while the overall North  American motorcycle market declined in 2007. In addition, Ducati North America’s  unit sales have experienced significant growth over the last four years, more than  doubling since 2003.

The top sellers in 2007 were the new 1098 Superbike, the Monster family, and the  nostalgic Sport Classic line. Although it only arrived for the 2 nd half of the year, the  category-busting Hypermotard posted exceptional sales as well, totaling over 800.

“Ducatisti the world over had a lot to celebrate in 2007, with class leading new bikes  and unprecedented success in Moto GP. Ducati North America is proud to be a part  of the success story and we look forward to another outstanding year in 2008;  starting with the arrival of the 848, 1098 R, and Desmosedici RR in the first  quarter!” said Michael Lock, CEO of Ducati North America.

Ducati’s record sales in 2007 were not limited to motorcycles - the Ducati  Performance Department reported an astonishing growth of 109 percent in  accessory sales, and 42 percent in apparel sales. Many Ducati dealers have also  made significant store improvements through Ducati’s Retail Design Program and  participation in the new DNA sponsored business development program.