Pro Italia Celebrates 20th Anniversary

The Pro Italia boys are celebrating their 20th Anniversary and throwing a pretty nifty bash in honor of the occasion,

Join us at our Los Angeles showroom this September 22nd and 23rd as we celebrate our 20th anniversary of being one of the leading dealers, and now online stores, for Ducati owners and enthusiasts.

Saturday the 22nd will feature our annual Cafe Desmo bike show, a vintage Italian bike show, raffles, prizes and giveaways, tech demonstrations, gear vendors, custom builder displays, brollie girls, food, PI racers and as many of the old staff, founders, early regulars that we can drag off the sofa! We’ll have the Ducati North America Duc Truck in attendance to offer demo rides on Ducati’s brilliant motorcycles. Events for the 22nd will begin around 11am with Cafe Desmo bike show voting wrapping up by 3pm and winner announced by 4ish.

Sunday the 23rd will be slightly calmer, but we’ll be open and awash in an anniversary glow and the Duc Truck will still be around offering demo rides. Mark your calendars now and we’ll see you on the 22nd.

Running any motorcycle dealership, let alone one that sells Italian bikes, is not for the faint of heart. One has to imagine that being a Ducati dealer for the past 20 years couldn’t have been an easy trip around the track, so to speak – the brand has had quite a few ups and downs over that period of time, so congrats to the PI gang for always finding a way to keep the lights on…