Desmoblog Lives…

It appears that new Ducati CEO Gabriele Del Torchio has decided to continue to the extremely popular grass roots Desmoblog, as he introduced himself to the numerous Ducatisti around the world earlier in the week by penning his first post. Of all the things that Federico Minoli leaves behind, perhaps the most revolutionary and risky was the Desmoblog. It’s not everyday that a CEO goes out on a limb and communicates directly with the audience of their products. So props to Gabriele for continuing the conversation.