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What’s the meaning of Ducati now?

Now that the Texas Pacific Group has apparently finally found a buyer for Ducati and the marque is once again headed back into Italian corporate hands, Stanford design professor Diego Rodriguez has started a fascinating discussion about the practical impact at his metacool.com blog. The entry is well worth the read, as is Diego’s entire blog. It is easily one of the most thought provoking design/culture/gearhead blogs out there :)

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