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Focus Group, Anyone?

22 September 2004 152 views 8 Comments

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A couple of weeks ago I mentioned how our latest Gearhead DVD had gone into production. This one is targeted towards Mercedes-Benz Automobiles and the history of the marque. So fast forward a few weeks and we’re just getting the marketing machine - i.e. me and an email client - up and running. Steve, our web guru, has worked up two different potential banner ads. I like them both, but I’m unsure which is a more effective marketing tool. So I thought I’d post something on the blog and see if anyone had any suggestions.

Mercedes Web Banner #1

Mercedes Web Banner #2

Anyone like one more than the other? Are they interesting enough to make you want to click on them? Basically, if you’ve got any thoughts, let me know!

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8 Comments »

  • Travis Truman said:

    The first one grabs my immediate attention due to the large Merc logo, but I feel like the wait to read all the text that cycles through the middle is a little long. That and the picture of the car on the right seems like a waste of real estate, and forces the most informative part of the ad to only use the leftover space.

    The second one reminds me of a movie trailer and presents the message far quicker. The only thing I don’t llke is the gold Mercedes logo. It feels wrong to me only because of the Mercede’s long running tv ad campaign where they feature the silver logo prominently.

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    # 22 September 2004 at 9:27 am
  • Greg Lewis said:

    I vote for #1. It’s simpler (i like simple), elegant, and to the point. It would be interesting to see itr with the gullwing pix worked in.

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    # 22 September 2004 at 8:03 pm
  • Justin Beere said:

    I dig the second one. I think it conveys the most information the quickest; the black and white photos do a lot for me.

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    # 22 September 2004 at 10:56 pm
  • Justin Beere said:

    I dig the second one. It conveys the most information the quickest and I like the black and white photos. they drew me in.

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    # 22 September 2004 at 10:57 pm
  • Hughes said:

    I like the the second one. The image of the classic Mercedes coupe is very stylish and reminds people of the history aspect of the DVD

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    # 23 September 2004 at 12:10 pm
  • Kaveh said:

    They are both great but I tend to lean more towards the second one. I’m in agreement with Travis in that there is too much wait to read through the text on the first. I also like the old school MBZ picture on the second.

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    # 23 September 2004 at 12:11 pm
  • Hughes said:

    I like the second one because of the image of the Mercedes coupe. Brings to mind the classic history

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    # 23 September 2004 at 12:12 pm
  • Ivan Hannel said:

    I like the second one, too. The Gullwing just grabs you and says, “Mercedes.”

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    # 24 September 2004 at 11:00 pm

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